Fasten your seat belts amigos. At elitecontemarketer.com, we’re on a ride to 100k visitors/month. I know it’s going to be challenging and I’m unsure of the amount of time the process will take.
I’ve a keen interest in writing, SEO, and content marketing. I’m going to combine them into a case study to find out the amount of effort it takes to build a site to monthly recurring 100,000 visitors. We’ll together find out what works and what doesn’t in content marketing in 2019.
I know it’s going to be challenging requiring LOTS of hard work and experiments. So I would love to see you guys keep hooting for me and leaving feedback in the comments. Cool? Cool.
Alrighty, now let’s begin with the setting of the experiment, shall we?
Why Am I Launching This 100,000 Visitors/Month Project Now?
TL;DR – I want to turn my passion for content marketing and educating people into a content marketing study by building a content marketing blog.
I have worked as a blogger and content creator for over nine years. In this period, I’ve worked for various media houses, SaaS businesses, and entrepreneurs. And I have worked in the capacity of a ghostwriter, sub-editor, and a content strategist.
About five years ago, when I took the leap to freelance in writing full-time, I ALWAYS had the thought of starting my own blog. However, I only made false starts. I never pursued the goal because of client work and other commitments.
I never took an ambitious goal of building my own platform. So I decided now is the time before the online space gets TOO saturated and competitive.
My understanding of content writing, SEO, content promotion, and all the aspects of content marketing has never been in a better shape. I know this shit at an intermediate to advanced level.
Also, frankly, I don’t know of any publication in India that shares advanced and insightful content marketing tactics and advice on blogging for businesses.
I’m doing a full-blown attack to take that spot!
a LOT of
1. Time and again, since I’ve been a content creator (with special love for long-form content), I gravitate towards trying to outrun the quality of the highest-trafficked page in SERP for every keyword we target.
The problems are:
- The ranking of a particular page for a keyword isn’t dependent on content alone. Backlinks play a HUGE role. So no point in trying to beat someone on quality and word count alone.
- The content quality isn’t measurable by words alone. It’s subjective and dependent on the users.
- I’m relying on the Ahrefs keyword difficulty, which shows the potential of ranking on the first page. Not the top position. Because once you’re on the first page, it’s an intricate process that determines who’s at the top. There’s other factors – one highly speculated one being engagement. So it makes sense to come up a with unique angle and original ideas (if possible). As that will invigorate curiosity of the users and lead to more time on page. And possibly, higher rankings.
Here’s my manifesto for content creation. “I want to create a high-quality piece of content that satisfies the user intent in a unique manner. There’s no point trying to beat an article on length. It makes sense to update a content piece in a second round once Google shows love for a particular page, aye?”