Finding the right words to tell your tale is tricky. You can’t get too “salesy”, else a prospect will run backward. Simultaneously, you need to show how achieving your business goal(s) associated with the copy is beneficial for the prospect and persuade them.
Don’t worry, today, you will have a look at 4 great copywriting examples including landing pages, homepage copy, emails, and good old direct copy. Let’s get started!
Table of Contents
1. Homepage Website Copy By Joe Coleman
Joe Coleman is a freelance copywriter with over 15 years of experience. And he demonstrates his website copywriting skills on his homepage. What’s awesome is Joe has an interactive bar at the bottom of his homepage with “Less Hard Sell” and “More Hard Sell” as its parameters.
You can move along the bar and the copy dynamically changes, thereby using copywriting principles like urgency, social proof, and call to action.
Why it works?
- Joe “shows” the tricks of the copywriting trade in his homepage copy rather than saying that he is an expert.
- He strategically uses links to his portfolio pages and the awards he has won to earn the trust of his prospective clients.
- Brownie points for the hilarious hard-sell copy that uses the cat below alongside his phone number 😂
As well as the dog skateboarding in the background of blasts (this screenshot required some patience).
Having a motivating story to tell is a great start, but how would you like to see it receive over a million readers? Outstanding, yo!
That’s what the following blog post by Jon Morrow did at Problogger. It was inspiring and captured the attention of a prospective blogger right from the headline.
It was followed by a powerful introduction that paints quite the visual picture. And depicts the story of how Jon despite meeting with a terrible accident, is living the life most people just dream of.
3. Landing Page Copy By Apple
Apple is the biggest brand in the world. One major factor that contributes to it is their unrelenting focus on every aspect of marketing including the copy on their landing pages.
Look at the landing page for iPhone XR. I love their simple, attention-grabbing tagline, “Brilliant. In every way.”
If I scroll below, they start with the top 4 benefit-styled overhauled changes in the phone. And make bold promises like “longest battery life ever” and “fastest performance.” An iPhone lover is already sold by now.
Their detailed list of other benefits follow alongside the newer features they have launched. Note how they don’t simply say 4K video and Face ID. Instead, they mention you can take “studio-quality photos” and enhanced security with these features.
4. The Welcome Email By Paul Jarvis
Recently I subscribed to the Sunday Dispatches. It’s an email newsletter by Paul Jarvis with a freelancing experience of over two decades. For a usual creative entrepreneur, his homepage copy will itself likely catch you off guard. I liked how he summarized that his newsletter shares, “contrarian view that business growth isn’t always good, and isn’t always required.”
And I was delighted to receive his email with the subject line “omg!” That alongside the warm welcome by Paul in the email itself will hold your attention. However, the meat of his email below where he unveils his “semi-controversial beliefs” about business was a deal-breaker for me. Let’s have a look at it:
Why does it work?
1. Paul is straight-up honest, stating that “he’s not for everyone.” And that he just wants to serve his “little audience.”
2. He grabs the attention of a new subscriber with a bold statement that “growth in business isn’t always good.” Then, also establishes credibility by telling them that he’s an author of a book, “The Company Of One.”
3. He follows with more of his counterintuitive beliefs like “motivation and passion don’t move the needle” and “I hate hustling.” Remember he’s a fairly popular and credible personality in the creativity circles. And such bold claims would mean that Paul has all my attention every his Sunday dispatches.
Copywriting Need Not Be Complicated…Simply Follow Stellar Copywriting Examples!
Copywriting is not rocket science. There are a few proven principles that have been followed by the likes of Gary Hilbert in their classic sales letters. And these principles still work like crazy on the web.
So all you need to do is to look at these awesome copywriting examples and learn how they are persuading their audience.
Would you like me to cover more copywriting examples? Let me know in the comments below.