Why is LinkedIn Learning unique?
LinkedIn Learning provides instructors with a unique platform to reach a global audience and monetize their expertise through professionally produced courses in collaboration with industry leaders.
LinkedIn Learning pricing
Free for instructors.
Feature 1: User experience of course builder
LinkedIn Learning offers a similar experience to Pluralsight but has a more rigorous instructor registration and review process. LinkedIn Learning says it may not reply to your application even after you’ve filled out forms and provided much information upfront.
Instructors on the platform told me they got in by invitation from LinkedIn Learning or belonging to a recognized LinkedIn community like Top Voices, Managed Power Creator, or LinkedIn Influencer.
LinkedIn Learning offers an intuitive course creation process, beginning with a meticulous Table of Contents (TOC) that acts as a lesson plan. This structured approach ensures each video, limited to eight minutes, builds seamlessly on the last, fostering an optimal learning flow.
Creators must consider audience expertise levels, tailoring content to beginners or advanced users. The course plan, including chapters and videos, is moved to a formal LinkedIn Learning spreadsheet. Content managers review and may provide input; once accepted, the course plan is locked in.
Course content creation involves a two-fold process: creating assets and writing conversational scripts.
A theme is chosen for continuity throughout the course. The review and feedback process on LinkedIn Learning aids creators in identifying potential challenges and refining lessons based on that feedback. With a focus on accessibility, completed scripts and content are backed up across multiple platforms, ensuring a smooth user experience.
Feature 2: Learner engagement tools
LinkedIn Learning offers a variety of learner engagement tools, including interactive quizzes, project-based assessments, and peer discussions. These features enhance the learning experience by promoting active participation, knowledge application, and collaborative learning.
Additionally, the platform provides personalized recommendations, progress tracking, and certificates upon completion, fostering continuous engagement and skill development for users.
Feature 3: Marketing and payment features
LinkedIn Learning manages marketing for the course and doesn’t require much from course creators beyond creating the course. You can share your course or selected videos directly from LinkedIn Learning, granting free access to your network or specific individuals for 24 hours starting from their initial click.
Feature 4: Scalability
Glassdoor says that LinkedIn Learning instructors earn an average of $179,096 yearly with top earners making up to $246,000.
It has over 16,000 courses serving over 27 million students. About 70% of Fortune 100 companies use the platform.
Feature 5: Affordability
It’s free for creators.
Feature 6: Unique features
This platform offers analytics for course performance insights, robust content creation tools, and collaboration opportunities. It seamlessly integrates with LinkedIn profiles, elevating instructors’ visibility and credibility in the professional community.