Effective content marketing strategies allow you to write content that attracts, engages, and retains your target audience.
Today, you can take plenty of online writing courses to develop your content marketing skills.
In this article, I’ve compiled 12 content marketing courses to help you grow from a basic to an exceptional content marketer. Grab your notebook, and let’s dive right in!
1. Content Strategy & SEO For Lead Generation
Course Website: https://cxl.com/institute/online-course/content-strategy/
Price: $299
Useful for: Freelancers who want to develop B2B content strategies that translate into sales.
Instructor: Andy Crestodina
This course is designed for freelance content strategy developers who want to build a career as a B2B expert. The first lessons in this course teach you how to create blogs that convert visitors into repeat customers.
Next, you’ll learn how to research keywords and optimize your content for search engines like Bing and Google. As a specialist, Dave also teaches what audience segments are and how to publish written content in formats that convert.
After that, you’ll learn the science of negotiation, influencer marketing, and additional skills like traffic measurement and lead generation. At the end of this course, you’re expected to produce high-quality content that drives internet traffic and brand awareness.
To excel in this course, you’ll need basic knowledge of Google Analytics and some expertise in digital marketing. This course takes less than seven hours to complete.
2. Superpath Pro
Course Website: https://pro.superpath.co/get-started
Price: $500/year
Useful for: Freelance writing teams interested in content marketing and strategy development.
Instructor: Jimmy Dally
Superpath Pro is the biggest content marketing online community, and it’s a great avenue for freelance writers to network. As a club member, you get full access to all present and future courses on content strategy development.
As a member of this tight community, you can build a reliable network of advanced content writers in different industries.
PS: After joining the community, you also get access to an active job board with open roles and direct access to hiring companies. This is a gold mine for intermediate writers looking for more writing gigs.
3. ChatGPT for Creatives: AI-Powered SEO, Marketing, & Productivity
Course Website: https://www.skillshare.com/en/classes/ChatGPT-for-Creatives-AI-Powered-SEO-Marketing-Productivity/1009201003?via=search-layout-grid
Price: $32 per month plus a free one-month subscription
Useful for: Freelance writers interested in using AI in their writing flow.
Instructor: Peggy Dean
As a freelance writer, you can use AI software like ChatGPT to build a rewarding career. This course teaches you how to quickly generate quality content without sounding like a robot. It’s filled with templates and formulas that help you improve your creative flow using AI tools.
As a ChapGPT expert, Peggy demonstrates how to write prompts and use AI for other writing tasks like social media marketing, content creation, emails, and research. You’re in the right place if you’ve been looking for a ChatGPT cheat code for writing.
4. Content Recycling
Course Website: https://cxl.com/institute/online-course/content-recycling/
Price: $299
Useful for: Repurposing already published content.
Instructor: Paul Boag
During your writing career, you’ll likely work with clients who want to repurpose old content. Your ability to recycle old pieces in a new, inspiring way will definitely come in handy. With this writing course, you’ll learn the art of retelling stories in a manner that gives your content longevity.
Here, Paul highlights fireproof ways to build brand loyalty through content recycling and shows you how to develop a bulletproof recycling system. You’ll also get insight into possible tools you can use to speed up the content generation process while writing content that never misses.
In conclusion, this course will teach you everything you need to know about approaching content recycling with strategy and in a way that provides value.
5. Built to Blog
Course Website: https://learn.ryrob.com/
Price: $497 (installment payment available)
Useful for: Freelance writers who want to start their own blog.
Instructor: Ryan Robinson
This course is for freelance writers who want to turn blogging into a lucrative business. Here, Ryan will show you how to build a profitable blog through an intensive lesson guide.
Throughout the course, you’ll understand basic concepts like creating a writing process and generating content your target audience will love. Next, you’ll learn how to monetize your blog and create a thriving freelance career as a blog consultant.
You’ll also learn how to drive traffic and develop an email list to engage your audience. As a bonus, you’ll get additional templates like website designs, privacy policies, and terms of service.
6. Become a Top 1% Content Marketer
Course Website: https://www.growandconvert.com/top-content-marketer/
Price: $699 (with installment payment)
Useful for: Freelance writers who want to build a career as B2B and B2C content writers.
Instructor: Benji Hyam and Devesh Khanal
This course by Benji and Davesh shows you everything you need to know about content marketing. The course focuses on using content as a lead generator for businesses, including SaaS, Service, E-commerce, Marketplaces, B2B. and B2C businesses.
In this five-module course, you’ll cover strategy creation, writing techniques, promotion channels and methods, and conversions. You’ll also learn other skills like how to write content that beats competition, measuring and tracking traffic analytics, as well as how you can build a thriving content business operation.
What’s more, students of this course get lifetime access to present and future updates. There’s also a community where you can interact with the instructors and other students, building a network of other professional freelance writers.
Every month, community members have a live call with Benji and Devesh to answer questions and go over case studies submitted by students.
7. Content Marketing Certification Course
Course Website: https://academy.hubspot.com/courses/content-marketing
Price: Free
Useful for: Marketing managers and writers looking to broaden their skills in content creation and strategy development.
Instructor: Hubspot
Hubspot has always been an OG when it comes to marketing, sales, and customer service. This free beginner course walks you through the basics of content marketing.
The instructors provide insight on how to craft appealing, share-worthy content that captivates your audience and drives conversions. As a student, you’ll collaborate with industry experts to build content optimization frameworks that produce measurable results.
With 12 lessons and over 54 videos, this course takes just a little over 7 hours to finish and is completely self-paced. You’ll learn extensively about content development strategy, SEO, traffic ranking, and how to measure ROI through goal setting and performance tracking.
It’s available in Spanish, Dutch, and English, making it accessible to many writers. At the end of the class, you get a certification you can use to build a portfolio.
8. Advanced Content Marketing with Brian Dean
Course Website: https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/
Price: Free
Useful for: Advanced content writers who want to convert blogging into a paid skill.
Instructor: Brian Dean
Brian Dean is an SEO expert and founder of Backlinko, one of the most popular online digital marketing resources. He’s created a free course for advanced writers interested in monetizing a blog.
Here’s what you’ll learn: how to practice advanced content strategy and proven techniques to grow a successful blog. It consists of workshops, videos, and tutorials that are very engaging and explanatory.
At the end of this 20-module class, you’ll have all the resources and knowledge you need to monetize your blog from scratch.
9. SiegeLearn Content Marketing Course
Course Website: https://siegelearn.teachable.com/p/content-marketing
Price: $749
Useful for: Freelance content writers who want to create a thriving writing agency.
Instructor: Ross Hudgens, Caroline Gilbert, and Vince Nero
Ross, Caroline, and Vince have extensive experience in marketing, content strategy, content marketing, and SEO management. With $749, you get lifetime access to this in-depth course that covers SEO, content development, and outreach as a freelance writer.
You’ll dive into the basics and advanced areas of SEO creation, keyword ranking, and website ranking. Additionally, the instructors take extra time to teach you how to develop content that actually converts.
On average, completing all modules will take you a little over three weeks. If you want to build a powerful one-person marketing agency, this course is a great fit for you.
10. Authority Hacker Pro
Course Website: https://www.authorityhacker.com/courses
Price: Depends on the program
Useful for: Beginner and advanced writers interested in link building.
Instructor: Mark Webster and Gael Breton
Mark and Gael have decades of experience in building and growing business websites. They pour all they know into three extensive courses for beginner and advanced content marketers.
The Authority Site System 3.0 is for new writers just getting into link authority. Here, you’ll learn about niche selection, site building, content creation, and link building. This beginner course has 14 modules that walk you through the entire process.
Additionally, there are intermediate and advanced courses on link SEO, scalable link building, deep sales funnels, and email marketing. As an advanced student, you get access to over 400 videos plus regular updates. Here, you’ll also learn about core web vitals and see a step-by-step guide showing how each technique works.
PS: You may need an active website to participate in the advanced classes. A 30-day money-back system ensures you get value for your hard-earned payment.
11. How to Write Thought Leadership Content
Course Website: https://ryanlaw.podia.com/how-to-write-thought-leadership-content
Price: $199
Useful for: Content writers interested in self-improvement, psychology, and leadership.
Instructor: Ryan Law
Ryan’s short course is a great starting point if you are interested in self-development and leadership. In this course, he teaches you how to create captivating pieces that touch thought leadership.
These self-paced videos handle creativity, persuasiveness, memorability, and different writing techniques that can help you build credibility. With over 40 videos, you’ll be able to write and teach leadership in a manner that drives impact.
According to Jacob’s testimony, this course has helped him define what leadership is and isn’t for his team. He also claims it’s great for beginner writers who suffer from blank page problems.
With Ryan, you’ll be able to create online content and blog posts that touch on the most pressing questions around leadership and workplace culture.
12. Going Viral: Write, Film & Make Content People Share
Course Website: https://www.skillshare.com/en/classes/Going-Viral-Write-Film-Make-Content-People-Share/1600155486
Price: $14/month
Useful for: Content writers who create content for social media and film.
Instructor: Matt Bellassai
Matt is a renowned comedian and social media influencer who always creates viral content. In this course, he teaches you the A, B, and C about creating online content that keeps people hooked.
In 15 modules, Matt will teach you how to write for social media and create content people actually want to share. You’ll also learn how to develop your unique internet voice and write headlines that stand out.
This course is super great for content writers looking for a formula for virality.
On Building A Successful Freelance Writing Career
As an experienced freelance writer, I’ve spent hundreds of hours taking courses to build my skills. By consistently investing in myself, I’ve been able to build a 6-figure marketing agency in less than ten years.
So, whether you’re a beginner or an experienced content writer, your journey to success begins now.
All you have to do is start by taking a course today.
