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Leadpages

Leadpages Black Friday & Cyber Monday 2026: 20% Off Annual

Curated by:Editorial StaffLast updated: November 2, 2026

Get The Best Leadpages Deal

Leadpages runs a Black Friday sale most years but never announces the depth in advance. Here's what it discounted last time, what today's plans cost, and the 20% you can take right now without waiting.

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Best Current Deal

20% Off Annual — Annual billing saves 20% vs monthly — Grow drops from $99/mo to $79/mo ($948 billed yearly), Optimize from $199/mo to $159/mo ($1,908 billed yearly). No code needed; select annual at checkout.

✓ 7-day free trial included

What Leadpages Does

Leadpages is a landing page and lead capture tool. You build high-converting landing pages, pop-ups, and alert bars without touching code. It connects to your email platform to funnel leads directly into your list.

For content marketers, it's most useful for content upgrades, webinar registrations, and lead magnets. The drag-and-drop builder is genuinely fast — a focused landing page takes under 30 minutes to publish.

Pricing

PlanMonthly BillingAnnual Billing
Pro$29/mo$23/mo ($276/yr)
Business$49/mo$39/mo ($468/yr)
Grow$99/mo$79/mo ($948/yr)
Optimize$199/mo$159/mo ($1,908/yr)
EnterpriseCustomCustom

Leadpages now splits its plans in two. Pro ($29/mo) and Business ($49/mo) are publishing plans: 25 or 50 pages, 1 or 2 custom domains, AI page creation and the MCP connector, but no A/B testing. Grow ($99/mo) is where testing starts, with unlimited traffic, unlimited pages, 4 custom domains, manual A/B testing, dynamic text replacement and lead enrichment. Optimize ($199/mo) adds Smart Traffic (AI visitor routing), click and scroll heatmaps, auto-personalization and multivariate testing, with 6 custom domains. Leadpages' FAQ also lists a Scale tier at $399/mo for the full auto-optimization loop, and Enterprise is custom-priced. Annual billing takes 20% off.

Last Year's Deal

~50% Off (Reported)

Leadpages ran a Black Friday promotion in 2025 at around 50% off annual plans, restricted to new accounts. I'd treat the exact figure as reported rather than confirmed — Leadpages doesn't archive past promotions, and it has since rebuilt its plans entirely. The Standard and Pro tiers that 2025's prices referred to have been replaced (today's Pro is a different, publishing-only plan), so there's no clean way to map last year's numbers onto today's Grow, Optimize and Scale.

The discount applied automatically at checkout with no coupon code required. Deals typically ran from late November through Cyber Monday and were restricted to new customers.

Can't wait for Black Friday? Leadpages' annual plan already saves 20% compared to month-to-month. That's about $480 a year off Optimize — no sale needed.

Expected Black Friday Pricing

Leadpages has replaced its whole plan structure since the last Black Friday, so these projections start from today's prices and apply the ~50% pattern from 2025. They're estimates — check back in November for the confirmed deal.

PlanRegular Annual PriceEst. BF PriceEst. Savings
Grow~$79/mo~$40/mo~50%
Optimize~$159/mo~$80/mo~50%
Scale~$319/mo~$160/mo~50%

Regular annual prices are the standing 20%-off annual rates on Grow ($99/mo), Optimize ($199/mo) and Scale ($399/mo). Black Friday figures are projections from the ~50% reported in 2025 — the actual discount and eligible plans may differ.

Cyber Monday

Cyber Monday typically follows Black Friday by three days. In past years Leadpages' Cyber Monday deal has matched the Black Friday discount and run through the end of the first week of December. If you miss the Black Friday window, Cyber Monday has been a reliable fallback — though with the plan overhaul, treat any specific percentage as unconfirmed until Leadpages posts it.

How to Get This Deal

  1. Start the 7-day free trial — Leadpages takes a card at checkout but doesn't charge it until day 7. Test the builder, publish a landing page, and see if the templates fit your workflow before the sale window opens.
  2. Watch for the Black Friday 2026 sale in late November — Leadpages typically launches its promotion in the days before Thanksgiving. Bookmark this page — we'll update it with the confirmed deal.
  3. Pick the plan on annual billing — If you only need to publish pages, Pro starts at $29/mo. Grow ($99/mo) is the cheapest plan with A/B testing. Step up to Optimize ($199/mo) only if you want Smart Traffic and heatmaps. Whichever you choose, annual billing takes 20% off.

Quick Take

Pros:

  • Fast to publish — a solid landing page in under 30 minutes
  • Unlimited traffic on every plan, where Unbounce caps visitors on every self-serve tier
  • Integrates with nearly every major email platform without Zapier

Cons:

  • No A/B testing on the $29 and $49 publishing plans, and Smart Traffic and heatmaps start at Optimize ($199/mo), double the Grow price
  • Black Friday deals historically apply to new accounts only

FAQ

Based on prior years, expect the Leadpages Black Friday sale to launch around the third week of November 2026 — typically before Thanksgiving. Black Friday is Friday, November 27, 2026 and Cyber Monday is Monday, November 30. The sale usually runs through Cyber Monday and sometimes a few days beyond.

Historically, Black Friday promotional rates have been for new accounts only. Existing customers on monthly billing can switch to annual any time for the standard 20% savings, but the deeper Black Friday discount hasn't typically been available to renewing customers.

Grow is $99/mo and covers unlimited traffic, unlimited pages, 4 custom domains, manual A/B testing, dynamic text replacement and lead enrichment. Optimize is $199/mo and adds Smart Traffic — Leadpages' AI routing, which sends each visitor to the variant most likely to convert — plus click and scroll heatmaps, auto-personalization, multivariate testing, 6 domains and 24-month analytics retention. If you're just starting on conversion testing, Grow does the job; Optimize is for running several campaigns at once. The old Standard tier is gone, and today's Pro is a different, publishing-only plan.

They meter differently, and that's the whole decision. Leadpages includes unlimited traffic on every plan. Unbounce caps visitors on every self-serve tier: 500 a month on Starter and 20,000 on Build, with no A/B testing on either. Testing on Unbounce starts at its Experiment tier, while on Leadpages it starts at Grow ($99/mo). Unbounce adds AI traffic optimization on its own Optimize tier, so it still earns its place on high-volume paid campaigns. For content marketers with unpredictable traffic, not being metered matters more.

No active coupon codes. The best way to save is annual billing (20% off) or the Black Friday sale in November. Third-party coupon sites typically show expired or invalid codes that don't apply at checkout.

Curated by

ECM

Editorial Staff

The editorial team at Elite Content Marketer researches and evaluates AI tools for content marketers. We verify deals, compare pricing, and keep this page updated so you don't have to.

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