Key Email Marketing Stats for 2022
Despite the global pandemic, in 2020 around 4.3 million new businesses started across the U.S.
While 30% of entrepreneurs were unemployed, they began the journey of establishing their new businesses.
To reach their convenient masses, marketers used the traditional method of promoting the business through emails as a cost-effective way.
Let us take a look at some interesting statistics on email marketing.
1. email marketing is the second most preferred platform after social media for building brand awareness.
(Source: Campaign Monitor)
2. In 2020, the global email marketing market was valued at 7.5 billion U.S. dollars. However, the source projected that the figure would increase to 17.9 billion by 2027.
(Source: Statista)
3. 52.4% of marketers include a CTA in their email signatures.
(Source: Mailmodo)
4. 57.2% of small businesses planned to increase their expenditure on email marketing. Moreover, 9.6% decided to decrease it, and 33.1% indicated maintaining it.
(Source: Campaign Monitor)
5. In 2023, the iPhone’s native ‘mail’ application was ranked number 1 worldwide with 58.55% of users generating emails for client servicing.
(Source: Litmus)
6. In 2021, 41.5% of brands and businesses claimed that email marketing is a critical method for the success of the company.
(Source: Litmus)
7. As of 2021, 57.1% of email users either unsubscribe or mark a message as spam.
(Source: Pathwire)
8. In 2021, only 24.8% of email marketers preferred sending AMPs in their emails.
(Source: Mailmodo)
9. 81% of email marketers send newsletters in their emails, as of 2021.
(Source: Litmus)
10. 67% of marketers make use of GIFs in their emails.
(Source: Mailmodo)
Email Marketing Overview
Does Email Marketing Work in 2022?
email marketing has been around for a while, however, in 2020, the global pandemic punched the uprising ranks of businesses. In the same year, Forrester published its research report and predicted the email marketing headings of 2021.
As per the predictions, 4 out of 5 individuals switched to email marketing to drive traffic, create strong connections and promote their brand through one of the most effective and trusted communication channels.
The trend continues to maintain its value in 2022 by generating greater ROI.
1. The ROI continues to remain high in 2022 – when a marketer spends $1 on email marketing, they receive $36 in return.
(Source: Litmus)
2. Industries related to retail, e-commerce, and consumer goods generate an ROI of 45:1.
(Source: Litmus)
4. 61% of marketers don’t have a clear view of their email marketing ROI.
(Source: Litmus)
Email vs. Social Media
During the pandemic, social media apps were considered to have a large audience and therefore business marketers signed up with these platforms to enhance brand awareness. However, business marketing results were successful and notable only for big brands.
This resulted in a decline in engagement rate and margin for small businesses.
And, because most marketers couldn’t achieve their desired reach through social media, a decent number of businesses still prefer email marketing as a pivotal platform for promotion.
Further is a bunch of deeply researched statements that demonstrate how email marketing is better even today!
1. In 2020, 4 out of 5 marketers said that they would prefer to quit social media rather than email marketing.
(Source: Litmus)
Email Demographics
(gen Z, Y, X, women, men)
1. Emails sent by independent artists, writers, and performers have the highest open rate at 34.4%, followed by education (34.1%) and travel and tourism (32.6%).
(Source: Constant Contact)
Email Marketing: Frequency, Timing, Segmentation, And Personalization
Content is king in marketing, however, a successful email campaign requires much more than content. It needs great ideation, planning, and execution to drive traffic.
1. 80% of customers are more likely to purchase from a brand that provides personalized experiences.
(Source: Epsilon)
2. 55.5% of respondents have emailed their customers more since the start of the pandemic.
(Source: Pathwire)
3. 40% of email marketers believe that their open rates had increased due to the pandemic.
(Source: Pathwire)
4. 41.2% of the marketers say that the email opening time slot has broadly extended during the night.
(Source: Mailmodo)
5. 79% of respondents said they use automation in email marketing.
(Source: Litmus)
6. 19% of Americans receive more than 50 emails per day.
(Source: Pathwire)
7. 50% of marketers segment their list randomly after A/B testing campaigns based on open rates.
(Source: Mailmodo)
8. Globally, Mondays see the highest email open rates (nearly 22%), compared to the lowest open rates (20.3%) on Sundays.
(Source: Campaign Monitor)
9. Audience segmentation is one of the top three tactics used by marketers in email marketing.
(Source: Hubspot)
10. 76% of brands use HTML email templates to design their email campaigns.
(Source: Litmus)
Stats On Email Subject Lines, Open Rates, And Welcome Emails
Despite creating optimized content for the brand many marketers are unable to land on their customer’s subscriber lists.
Now, let us find out if marketers could achieve what they aspired to!
1. As of May 2022, the average open rate for emails generated by all types of industries is 30.35%.
(Source: Constant Contact)
2. 53.6% of marketers send personalized subject lines in more than half of their emails.
(Source: Mailmodo)
3. As of 2023, faith-based organisations have the highest email open rates with 44.11%.
(Source: Constant Contact)
4. 79% of marketers send a welcome email to their audiences.
(Source: Litmus)
5. Nearly 16% of email marketers do not warm up their domains before sending mails.
(Source: Mailmodo)
6. The average IPR (inbox placement rate) ranges between 70% and 100% across all industries.
(Source: Mailmodo)
7. 71.4% witness a rise in open rates in the year 2021 compared to the year 2020.
(Source: Mailmodo)
B2B Email Marketing Statistics
Business-to-business emails help retailers communicate the exchange of products, business upgrades, and share information, among others.
Here is the current state of B2B marketing emails:
1. 66.7% of B2Bl marketers use the hybrid layout to organize and create their emails.
(Source: Mailmodo)
2. On average, B2B companies send one email marketing campaign every 25 days.
(Source: Super Office)
3. 89% of all B2B email campaigns are sent from a company name.
(Source: Super Office)
B2c Email Marketing Stats
B2C emails are used by companies to send promotional emails to their customers. They are mostly about ongoing sales, offers, and discounts. These emails aim to drive traffic, engagement, and sales at the same time.
Here is the current state of B2C email marketing emails:
1. 68.2% of B2C marketers include social media links in their email footers.
(Source: Mailmodo)
2. B2C email campaigns experience 8% more unique opens than B2B campaigns.
(Source: emfluence)
Mobile Email Marketing Statistics
A mobile email marketing strategy is widely used in the industry today because it allows a consumer to easily navigate between apps and surf the web.
Let us see how marketers have made successful mobile-friendly email marketing campaigns.
1. 47% of all people across demographics use a mobile application for checking their email.
(Source: Campaign Monitor)
2. 81% of people prefer to open emails on mobile devices.
(Source: Campaign Monitor)
3. Nearly 1 in 5 email campaigns are not optimized for mobile devices.
(Source: SuperOffice)
4. Mobile-friendly email is the second most-used tactic by email marketers to improve their performance, as of 2020.
(Source: Hubspot)
Final Thoughts
According to Statista, there would be 4.3 million global email users. Since most consumers tend to look at promotional emails as spam, future email marketers need to aim at sending personalized email campaigns to their audience.
