Last Verified: April 3, 2026
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Best Current Deal
Unbounce offers a 14-day free trial on all plans, plus 25% off when you choose annual billing. The Build plan drops from $99/mo to $64/mo with an annual commitment \u2014 that\u2019s $420 saved per year.
What Unbounce Does
Unbounce is an AI-powered landing page builder built for marketers running paid campaigns. The standout feature is Smart Traffic \u2014 it analyzes visitor attributes like device, location, and browser, then automatically routes each person to the page variant most likely to convert them. Unbounce claims an average 30% conversion lift from this AI routing alone.
For content marketers promoting lead magnets or webinars through paid ads, that kind of automatic optimization means you\u2019re not manually babysitting A/B tests. The drag-and-drop builder is genuinely flexible, and you can launch pages without touching your dev team.
Pricing
| Plan | Monthly | Annual (per mo) | Visitors |
|---|---|---|---|
| Build | $99 | $64 | 20,000 |
| Experiment | $149 | $112 | 30,000 |
| Optimize | $249 | $161 | 50,000 |
Smart Traffic AI optimization requires the Optimize plan ($249/mo). All plans include a 14-day free trial.
How to Get This Deal
- Click the button below to visit Unbounce
- Start the 14-day free trial on any plan
- Select annual billing at checkout to save 25%
Quick Take
Pros:
- Smart Traffic AI claims a 30% average conversion lift \u2014 a real differentiator vs Leadpages or Instapage
- Drag-and-drop builder is genuinely flexible with no code required
- 14-day free trial gives full access to test before committing
Cons:
- Smart Traffic is locked behind the $249/mo Optimize plan \u2014 the Build and Experiment tiers don\u2019t include it
- Starting at $99/mo, it\u2019s significantly pricier than Leadpages ($49/mo) for basic landing page needs
FAQ
Does Unbounce have a free plan?
No. Unbounce doesn\u2019t offer a permanent free plan. You get a 14-day free trial with full access to your chosen plan\u2019s features, but you\u2019ll need a paid subscription after that.
How does Smart Traffic compare to manual A/B testing?
Smart Traffic uses AI to route visitors to the best-converting variant automatically after about 50 visits. Traditional A/B testing requires you to wait for statistical significance and pick a winner manually. Unbounce reports a 30% average conversion lift with Smart Traffic over standard testing.
Is Unbounce worth it compared to Leadpages?
Unbounce is the better choice if you need AI optimization and advanced A/B testing. Leadpages is simpler and cheaper (starting at $49/mo), making it a better fit for straightforward landing pages on a tighter budget.
Does Smart Traffic work with WordPress?
Yes, but with a caveat. WordPress plugins that affect how JavaScript loads can interfere with Smart Traffic\u2019s learning and stat tracking. If you\u2019re publishing to a WordPress domain, test thoroughly after enabling Smart Traffic.
What happens when I add new variants to Smart Traffic?
Adding new variants resets Smart Traffic to its learning phase. It needs about 30 additional visitors per new variant before it can start optimizing routing again.
